Is the appearance of greys dulling the shine and look of your hair? Dia Richesse is a semi permanent hair color that provides perfect coverage to your hair and is highly effective when at least 70% of your hair is grey. With the Dia Richesse range, your hair will feel sleek, super glossy and dazzling. The ammonia free formula helps you achieve ultra trendy results with a shiny reflective finish and very soft touch. This range has a quick development time and helps you get a vibrant colour in 20 minutes! The Dia Richesse hair color is a very long lasting semi permanent color and lasts up to 6 weeks. Available in 21 shades you can experiment with a wide palette of colors for your hair. Experience the revolutionary treatment with the L'Oréal Professionnel Dia Richesse range at a salon near you and achieve healthy looking hair that is shiny, sleek and nourished.
Get intensely shiny and glossy grey coverage that has a natural finish with the L'Oréal Professionnel Dia Richesse range. It is an ammonia-free semi permanent hair color range that is extremely gentle on your hair and deeply conditioning.